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Although I pride myself in
building customized programs, here are some topics with
general appeal. All are strictly
educational. Your attendees will learn valuable information,
NOT BECOME A SALES LEAD like you see in more typical
"infomercial presentations."
Six Week
Guerilla Marketing Bootcamp
The First
Guerrilla Marketing book was published in 1984.
Now 20 years, 35 volumes, 41
languages, and 14 million copies later—
it is the undisputed
recognized best selling series of its
kind.
In 6 weeks, you can be a
Guerrilla — taught by Carol Blaha, one of only 200 certified
Guerilla Marketing Coaches worldwide. Learn
more.
The Automatic
Sales Program™
Build an action
plan for the next 28 days that will get results. Good daily
habits create the routine taking you through those times of
self doubt, indecision and distractions. Define a plan
to keep you on track. This boot camp project can be catered
to sales spiffs or holiday promo.
Get In a
Marketing Frame of Mind With Guerrilla Market Planning
With seven easy but
insightful questions we create the marketing plan for the
year ahead. The Guerrilla Marketing
program is the most successful series on marketing ever
created and published in over 30
countries. It is easy, consistent and
cost effective—most strategies are no or low cost.
Effective Sales Team
Strategies
Some studies show a miss hire
costs a company over $150K with the costsof hiring, training and
retraining people and the opportunities lost. How do
you find, and manage your sales team? Traditional
methods as enriching the comp plan can make it easy to earn
more with less effort. 51% of salespeople
don’t make quota—but almost all get a pay raise!!
We will create a 90 day ramp up plan to
start them right and keep them on track.
Opportunity Volume x Closing Ratio =
$alesVolume!
This topic will review
effective prospecting techniques, simple how-to's of
effective cold calling and other ways to attract prospects.
Sales people give a lot of lip service during the interview
about prospecting skills, but this is the area they avoid
most. Change your core beliefs on
prospecting!!
Overcoming the Obstacles of Self
Promotion
What holds you back? Is
it fear?? Fear is False
Evidence
Appearing
Real. It’s
common, but often accompanied by underlying factors.
Over perfectionism, stage fright, self
consciousness, emotional resistance, do nothingism, and
approval addictions are only a few cognitive distortions
that hold us back. Are you ready to earn
what you are worth?
You’re Clients are
Leaving!
It’s true; your best clients
are your competitor’s best prospect. Closures, merges and
other business atrophies are issues you can’t control.
But t he #1 reason they change
suppliers is because your salesperson was not anywhere to be
seen when the buyer wanted to buy.
This seminar will teach you how to create TOMA—Top of
Mind Attitude with your clients for better account
retention.
Six Sigma Sales - Traditional Sales Training
Doesn’t Work!
Most programs do
not change beliefs and do little more than waste
money. Build a system that will produce
measurable and permanent improvements that increases the
value of your relationship with your clients.
Lost contacts are defects in your sales
process. Its not the people it’s the
process!
Green Marketing
Consulting
I was a founding board member of
the Colorado Chapter, US Green Building Council
(USGBC). People knowing my background
often comment – how “suddenly” everyone is talking about
“green” products. This has been an
evolution over the years. Companies did
not suddenly become green. However they
have understood the economic and marketing
opportunities.
LEED (Leadership in Energy and
Environmental Design) is a rating system adminsitrerd byt
the on how environmentally conscious a building is
built. It covers materials, lighting,
even the grass chosen. While many think
building to their criteria is expensive, I have attended
presentations claiming just building to code has you about
95% there. That is a testimonial
how building and green building are becoming
synonymous. This is apparent in many of
other products and industries.
A recent Gallup Poll said that 65%
of people, given a choice, will choose a green
product. The challenge is understanding
the marketing. All marketing must pass
the same test as previous—consumers want to know “what’s
in it for me”. Consumers will not pay a
premium for green attributes alone.
Understanding that touting green
attributes isn’t enough. The success of
the product and service depends on credibly communicating
consumer value. Learn how to market accordingly, and avoid
disingenuous green marketing
claims.
Learn more.
Managing the Home
Office
We will
discuss everything from IRS concerns, to managing
distractions, family and friends. As a home office expert, I
can share what has worked for me in this discussion group.
For almost 20 years I have run my successful home based
business and am an expert at the pros and
cons.
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